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If you had a dollar for every time you’ve heard advertisements that sound like this, you would probably have a tidy little sum in your bank account by now. Just read any fitness or health magazine and you will notice that it seems as though half of the entire publication is nothing but ads for dozens of nutritional supplements. If you ever paid any attention to these ads, you will notice that just about all of them make some pretty outrageous claims as to what their products will do.

Now, there are some good supplements out there that can help give you a little extra boost in performance or supply some decent nutritional value to help you out with weight loss, but you have to know which ones to avoid so you can find your way to the ones that are worth using. Here are some things to look for that will tell you which ones to steer clear of.

The first obvious thing is, if the product claims to give you amazing results that just sound too good to be true, you will be disappointed with your purchase. While people want to believe there are magical solutions to weight loss and improved fitness, a good exercise regiment and proper diet is still the main ingredient.

You also need to be aware of the so called “experts” who endorse these products. What degree or certification do they have? What is their degree or certification specializing in? Did they get their degree or certification from a reputable organization?

Often, these products will rely heavily on testimonials and shaky evidence to convince you that their bogus claims are real. Testimonials are usually unreliable because they are often biased. Reputable experts such as scientists will report the results of their studies in medical journals so others can review and evaluate them. If there is no documentation in any medical journals, don’t believe their “experts” ramblings on the product.

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Another sure fire way to know that a product is not on the level is to look for some key words. People tend to always believe that all of these products on the market have been inspected by the FDA to be safe and effective, but the fact is, the FDA does not have much jurisdiction over most of these products because of their claims that their product is “herbal” or “natural”. People often will believe that ads in magazines, on radio and especially on television are proof positive that they work.

Avoid any products with the words “fat burner”, “fat metabolizer”, “performance or strength booster”, “energy enhancer”, “anabolic or genetic optimizer” or “ergogenic aid”. Not one of these types of products has ever been proven to be effective or safe. Some have even been proven to be dangerous like in the somewhat recent deaths involving products like “phen fen” and “redux”.

The bottom line is this; every year new products are coming out on the market. Most of these are backed by little or no real research as to their effectiveness or side effects. As long as they make no medical claims, they are not classified as a drug, meaning the FDA does not evaluate them for effectiveness or safety. If you do feel you want to use any supplements, choose ones that make no lofty claims.

Look for products that only claim to boost calories or can be used as occasional meal replacements like whole food green superfoods powders, or claim to supplement nutrition like whole food multi-vitamins.

Don’t let yourself fall victim to false advertising schemes made by companies only looking to help you find useless ways to spend your hard earned money.

Why should I take nutritional supplements? Can’t I just eat healthy, exercise, drink plenty of water, etc.? A fair question. After all, quality nutritional supplements are not cheap. Let’s look at the arguments for taking nutritional supplements in addition to a healthy lifestyle.

Argument #1: Our foods no longer contain the nutrition they should

Due to modern processing and farming methods, foods that should be high in certain nutrients no longer are. For example, the tomato is an excellent source of phytonutrients, specifically, lycopene. But when you buy a tomato from the grocery store, there is little to no lycopene or other nutrients left in it. The tomato was likely grown on nutrient depleted soil, fertilized and sprayed with toxic chemicals, picked green, then gassed to turn it red. Little wonder it has no nutrition value left!

Another culprit in the nutrition depletion of foods is our food cooking and preparation. Even if you could by some magic acquire a nutrient rich tomato, cooking or storing the tomato will destroy most of the nutrients. For example, studies have shown that phytonutrients begin breaking down less than 24 hours after the vegetable was picked!

Of course, there are many other factors contributing to the poor nutrient content of our foods: breeding, GMOs, storage, etc, etc. Once you consider all of the factors causing the poor nutrient content in our food, it becomes quite logical to take supplements to replace these nutrients.

Argument #2: We no longer eat the right foods

If you eat a 100% organic, fresh diet, you’re a long ways ahead of the rest of us. Of course, the foods you’re eating are still nutrient depleted, as we saw above.

But for the rest of us, we need to supplement our diets also because we’re just not eating the foods we should. Currently, french fries are the most consumed vegetable in the United States. We’re just not getting the nutrients we need!

Argument #3: Environmental stress necessitates nutritional supplements

The Los Angeles Times ran an article last year revealing a startling finding: scientists announced that by the time a child born in LA was 2 weeks old, he had already been exposed to more toxins than would be acceptable for his entire life! While we don’t all live in Los Angeles, we’re all subject to environmental stress that puts extra burden on our immune systems. Even our drinking water has chemicals and toxins in it.

The best way to counter the stress on your body’s health caused by all of these toxins and such is to support your body with proper nutrition. Since our foods are nutrient depleted, the only way to properly support your health is through nutritional supplements.

Argument #4: Nutritional supplements allow us to benefit from nutrient rich foods around the world.

Even if our foods weren’t nutrient depleted and our environment wasn’t toxic, nutritional supplements would still have benefit. They allow us to benefit from plants and nutrient rich foods found around the world that otherwise we would be unable to benefit from. Good examples would be the goji berry from China, the Australian bush plum, and many others.

Do you want optimal health? The only way to properly support your body’s health is to take quality nutritional supplements.